Wednesday, February 2, 2011

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The Mexican car Mastretta MXT has orders in the UK

Despite the controversy caused yesterday by the bar program presenters of the British channel BBC TopGear in insults to the car and culture ofthis country (Mexico) sales are increasing that inluso its first exports are set aside in England.




"We have a number of units sold in Mexico (...) and in the coming months we will begin exports to England, because we already have several paragraphs vehicles," said CNNMéxico Carlos Sandoval, manager of corporate communications auto manufacturer, Tecnoidea .

According to its creators, will be in the UK where you start to weave a network outlets in the rest of Europe for this limited edition sports model , so that, for the negative comments issued in the British program, have decided support the position of the Mexican embassy, \u200b\u200bwhich called for a public apology for the country, and put the car available to the public to judge him themselves.

Although the car now targets a select market niche, Sandoval says soon be "a Mastretta MXT for all", because they think extending the design and creation to other segments.

The controversy over the car started in the January 30 edition of Top Gear when the presenters of the popular program, which maintains high ratings in several countries, including Mexico-made reference to lifestyle Mexicans and criticize the car Mastretta MXT (which makes Mastretta Cars, a division of Tecnoidea ), while the display only showed a picture of the car , not a test management or video.

Commentators wondered who may want a Mexican auto manufacturing because if the documents speak of the countries they came from, "Who would want a loose and flatulent self?" Among others insulted and clichés.

The issue gained diplomatic dimensions and resulted in a declaration Embassy of Mexico in England, requiring the BBC to issue a public apology for comments, which he described as xenophobic.

The indignation of the Mexican Embassy was supported by the company Tecnoidea, through a press release.

"We welcome the criticism based on objective analysis and honest about our product. The Mastretta MXT speak for itself . The views expressed in the above program are not based on an analysis of any kind on the car, rather, has taken a national the same as a pretext to express unfortunate comments about Mexico and Mexicans. "

A question by CNNMéxico on whether to take legal actions against the case, the communication manager Tecnoidea said via email that the company explore "all possible scenarios."

The Mastretta MXT is a model that the Mastretta brothers decided to create because "besides the passion for cars in the family for generations, Tecnoidea acquired the skills and knowledge ... is long dream carried reality, "said Sandoval.

brand executive believes that some of its competitive advantages are "design, exclusivity, management and value for money" he said.

The car's history dates back to 2004, when brothers Charles and Daniel Mastretta saw an untapped market niche, they recalled in November 2010 in Mexico City, when they made a special event to present the unity in their country of origin.

However, the first comments came in 2008, when he unveiled the prototype Zero MXT the British Motor Show. At that time, the site UK Car Auto , said "there are still many adjustments to make in this car before I come to market," however, "could be the Lotus Mexican."

Initially, marketing was planned for 2009, but it was not until September 2010 that the final version was presented at the Paris Motor Show.

The MX stands in the name of the vehicle engine relating to Mexico and transverse (T), has aluminum chassis, two carbon fiber seats and 2.0-liter, turbocharged four-cylinder, located behind the cabin.

also reaches 100 km / h in just 4.9 seconds, thanks to its 250 horsepower and 250 lb.-ft. of torque. The transmission is a five-speed manual achieves a maximum speed of 240 km / h.

Inside

has compact instrument panel, air conditioning, satellite navigation, Bluetooth , DVD and reverse camera. Each of the pieces that make the car are made to order.


Source: CNN Mexico

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